1. Subway Restaurant (French Road Store, Cheektowaga, NY) This restaurant has changed ownership three times in the past 6 years. This likely explains why there is no presence on Facebook. Although it is next to a factory, in front of an office park, and across from an apartment complex, it has not seen success. The goal should be to raise awareness about the store and increase business through in-store deals. Facebook would be a good avenue for this.
2. John and Mary's Restaurant (Alden, NY) This restaurant is just like any other John and Mary's. The interesting thing about this franchise is that each store is separately owned and operated. Therefore each menu varies slightly. The Alden branch could highlight items only they sell on Facebook. This would accomplish the goal of attracting more customers.
3. Sakura Sushi Japanese Restaurant (Cheektowaga, NY) This restaurant has seen some success in the public eye. Considered one of the best sushi places in Western New York, it has been featured on local news stations twice in its three year existence. However, they do not have a Facebook presence. This is puzzling to me, and I feel as though Sakura could only benefit from being represented on Facebook to increase their growing popularity even further.
4. Coles Restaurant (Buffalo, NY) You would think that a restaurant/bar in competition with every other establishment of its kind in the downtown area would have a Facebook presence. This is not the case for Coles. Even though it is a well known restaurant/bar with old wooden booths and a heavily Irish influenced setting, they are not on Facebook. This could only help people find Coles, and pick it out of the crowd of establishments on Elmwood Avenue.
5. 7-11 (French Road Store, Cheektowaga, NY) It is hard to make a case for a 7-11 to need a Facebook. They are big business and pretty much everywhere you go has one or twenty. However, with three 7-11s in Cheektowaga less than 5 miles apart from one another, it wouldn't hurt to gain an upper-hand on the other two. Especially when trying to create business and keep the French Road location up and running, as opposed to being leveled due to lack of activity.
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