Facebook is the modern day telephone. The only difference is how much more you can do on FB. You can share messages, photos, videos, and so much more. There are live chats with one another available. Facebook is mobile with the proper phone. With the exception of Google, Facebook is likely the biggest enterprise on the Internet in the present day. Everyone is on Facebook and if they aren't, they know what it is and how to get to it. I find it amazing how within 5 years Facebook has went from a marginal communication device for those in college to a mass communication tool for anyone of any age.
Having said all of this, there need be no more explanation as to why it is important to have an event posted on Facebook. I will pull an example from my own life. Over spring break I started a blog with a friend of mine as a new challenge (tonyandmikeblog.blogspot.com). We are trying to gather a following as we post about whatever is on our minds. As you might have guessed, my blogging will deal mostly with sports. We post each of our blogs on our personal Facebooks after the new post goes live. Within hours, our blog gets around 100 hits from FB. The neat thing about blogger is being able to track your pageviews and stats, which we have taken full advantage of.
That is some first hand experience with how important it can be to use Facebook for events or to market anything in general. It is an invaluable tool that is free marketing. If you know people, or people are familiar with your business, the sky is the limit when using Facebook.
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